How LV Growth built Rush Fire Protection a four-state site that scores a perfect 100
A fire protection engineering firm licensed in Kansas, Missouri, Texas, and Oklahoma had no website at all. They got a hand-built site that reads like the drawings they stamp, and scores 100 out of 100 on Google's test on both mobile and desktop.
The challenge
Rush Fire Protection has been designing and stamping fire sprinkler systems since 2022, licensed in four states and stamping in seven. Online, they did not exist. No website, no pages, nothing.
In this trade the buyer is a general contractor or a sprinkler contractor with a plan set and a deadline, and they search for a P.E. the same way anyone searches for anything. Fire sprinkler design engineer in Kansas. NFPA 13 stamp in Oklahoma. If your firm is not in those results, the job goes to a firm that is.
There was also nothing to point to. No way to show a stamped drawing, no way to prove the codes they design to, and no way for a contractor sizing them up at nine at night to find out who Matthew Rush is before sending over plans.
What I built
- A 13-page site, statically generated on every route, so each page arrives as finished HTML instead of waiting on JavaScript to draw it. That is the reason for the perfect performance score, not a trick applied afterward.
- A page for each of the four states they are licensed in, Kansas, Missouri, Texas, and Oklahoma, each written about that market's metros instead of the same paragraph with the state name swapped out.
- Structured data on every route: Organization and ProfessionalService, a Service entry for each of the four disciplines, a Person entry for each engineer, plus FAQ and Breadcrumb. That is what tells Google, the map results, and the AI answer tools what this firm does, where, and to which codes.
- Named bio pages for Matthew Rush, P.E. and Lee Grim, so the person whose name goes on the stamp is someone a contractor can read about and call directly.
- Original art direction throughout: a hand-drawn sprinkler schematic in the hero, a showcase built around real stamped drawings, and no stock photography anywhere on the site.
- A server-validated contact form delivered through Resend, so a bid request lands in the inbox instead of a spam folder.
Before and after
The site scores a perfect 100 out of 100 on Google's PageSpeed test, on mobile and on desktop, with 100s for accessibility, best practices, and SEO alongside it.
The four service-area pages give them something real to rank on in every state they hold a license in, rather than one homepage trying to cover four markets at once.
Rush now has an address they can send a contractor to at any hour, with the codes they design to (NFPA 13, 13R, 13D, 409, 30, FM Global, and UFC military standards) stated plainly on the page.
Ready to get more customers?
Tell me about your business. The first call is free, and you'll talk to me, not a sales team.
Start the conversation